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Website design & SEO for contractors in Toronto & the GTA

Free tools that give contractors a straight answer in under a minute.

Most contractors have no real picture of where their leads come from, where they leak out, or what any of it is worth. These tools put a number on it.

No signup to see your result. No obligation. Yours to keep whether you hire us or not.

Available now

Two tools. Two very different blind spots.

Tool 01 Live

AI Visibility Score

Homeowners are asking ChatGPT and Google's AI for a contractor before they ever open a page of search results. This scores whether those answers mention you, and where competitors are being named instead.

Tool 02 Live

Missed Call Calculator

You paid to make the phone ring. When nobody picks up, that money is gone and the caller moves to the next name on the list. Four sliders show you what a year of that costs.

Available now

No gate in front of the answer

Plenty of agencies make you hand over your email before they'll tell you anything. We think that's backwards. You see the number first. If you want the full breakdown written up, then we'll ask for an email.

Answer a few questions

Nothing you need to look up. Your trade, your city, roughly what a job is worth to you.

See the result on screen

A score or a dollar figure, right there. No form standing between you and it.

Take the full report if you want it

The written breakdown with what's causing the gap and what fixing it involves. That one needs an email.

In the workshop

More tools on the way

Each one answers a question contractors get wrong more often than they'd like to admit.

Tool 04 Coming soon

True Hourly Rate

Overhead and billable hours in, your real break-even rate out. Plenty of contractors are charging below it without knowing.

Tool 05 Coming soon

Markup vs Margin

The mistake that quietly eats a season's profit. A thirty percent markup is not a thirty percent margin.

Tool 06 Coming soon

Contractor Business Grader

A full scorecard across marketing, sales, systems and reputation, with the weak spots ranked.

Next step

Ran the numbers and didn't like what you saw?

Book a Profit Leak Call. Twenty minutes on where your leads are going, what you're missing, and what it's worth to fix. You keep the numbers either way.